Tasked with creating a global creative direction for all events and activations around Nike Running, we built everything on top of our long-term concept to “Choose The Harder Road”. We teamed up with an external partner for visual renders and I pulled a couple internal writers onto the project for some concepting and narrative work. After the work rolled out around the globe, it received a number of accolades including a Clio Award for it’s application in Mexico City.

See sample slides from the main Visual Center at the bottom.