We had two months to create a campaign that was going to help spearhead the company’s turnaround in the running business. No pressure.

We took a redesigned Pegasus 41 and translated the key benefit of “responsiveness” into a shoe that was “energy giving”…and the electric shoe was born. But with such a tight timeline, we had to get down and dirty to deliver that innovation storytelling in-camera.

The calling card became “Don’t Waste Your Energy, Run In Pegasus.” as an irreverent nod to the shoe’s energy returning properties. Combine it all under the Volt colorway as a key storytelling driver, and we created a campaign that drove sellout within days.